STYLE GUIDE
This style guide intends to provide a guide to improve consistency with our visual and written communications online. This guide applies to:
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Website
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Facebook Page
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Twitter
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Instagram
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YouTube
TYPOGRAPHY
The fonts used on this website are Lulo Clean, Helvetica Bold and Avenir. Do not use any other fonts on this website.
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The site has preset text styles, shown on the right. Please use them to the text consistent throughout.
HEADING 1
Lulo Clean 91 pt, All Caps
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For the Site Banner only.
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HEADING 2
Helvetica Bold, 64pt, All Caps
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Primary Headers
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Key elements
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HEADING 3
Helvetica Bold, 48 pt, All Caps
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Subheadings
Heading 4
Helvetica Bold, 36 pt, All Caps or Sentence Case
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Subheadings
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Heading 5
Avenir Light, 24 pt, Sentence Case
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Subheadings
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Pull Out Quotes
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Heading 6
Avenir, 18 pt, Sentence Case
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Lowest headings
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Pull out quotes
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Paragraph 1, 2, 3,
Avenir, 16 pt, Sentence Case
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Body Text
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Paragraph 1, 2, 3,
Avenir, 12 pt, Sentence Case
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Footnotes
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Captions
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Sources
WRITING
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Be sure to proofread your work. Correct any spelling and grammar errors before posting on the website.
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Use English. If you use another language (I.e. Spanish, Tagalog, Latin) be sure to include an English translation in the text or in parenthesis.
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Use abbreviations and acronyms sparingly, unless your readership has familiarity with them.
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Spell out the abbreviation or acronym the first time it appears then put the short form in parenthesis. Afterward, you may use the abbreviation.
Bible Translations
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Only use USCCB approved translations of the Bible when citing verses on the website.
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New American Bible Revised Addition (NABRE)
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Revised Standard Edition – Catholic Edition (RSV-CE)
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Douay Rhiems (DR)
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Church Terminology
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Always capitalize the word Mass
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Capitalize pronouns that refer to God
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Capitalize the names for the seven sacraments.
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Use lowercase sacraments when used with the name of one sacrament of Confirmation
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Capitalize Scripture. Do not capitalize
Families in Christ Jesus Community
General Writing Guidelines
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Be sure to proofread your work. Correct any spelling and grammar errors before posting on the website.
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Use English. If you use another language (I.e. Spanish, Tagalog, Latin) be sure to include an English translation in the text or in parenthesis.
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Use abbreviations and acronyms sparingly, unless your readership has familiarity with them.
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Spell out the abbreviation or acronym the first time it appears then put the short form in parenthesis. Afterward, you may use the abbreviation.
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Abbreviations (Short-hand forms, Codes)
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Remember your audience may or may not be familiar with the abbreviated forms so:
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Always state the long form of a person, place, event, thing, or idea before using abbreviations and include abbreviated form in parenthesis: e.g. We will be having Life in the Spirit Retreat (LSR) next week.
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For each subsequent time, you may use the abbreviated form.
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Never use abbreviations in the titles of pages, blog posts and events. (Event if we commonly refer to those things by the abbrevations in regular speaking)
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Only exceptions are:
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Families in Christ Jesus Community (FCJC) since that is stated on the front page of the website
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Northern California (NorCal) for the same reason.
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Commonly used abbreviations for titles of persons, see Titles
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Other commonly used abbreviations in the English Language such as: i.e. e.g. etc
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Social Media posts and hashtags that have character limits.
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Addresses
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Use abbreviations only with numbered addresses
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Spell out otherwise.
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Always spell out : Drive, Road, Terrace
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Use Periods in the abbreviation of P.O.
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Date & Time
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Spell out months of the year. If used part of a date, abbreviate.
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For Time:
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Use figures, except for noon and midnight.
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7pm
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7 to 8pm
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7:00pm to 8:00pm
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Noon to midnight
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Numbers
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Spell out whole numbers below 10,
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Use figures for 10 and above
Punctuation
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Day and date
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Punctuation should fall inside the closed quote
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Spacing
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Include one space after a period
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Titles
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Capitalize official job and organization titles
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But not general positions or roles
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Abbreviate: Brother as Bro. Sister as Sis. Father. As Fr.
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Bible Translations
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Only use translations of the Bible approved by the United States Conference of Catholic Bishops (USCCB) when citing verses on the website. The three recommended ones are:
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New American Bible Revised Addition (NABRE) - based on the translation used for Mass in the United States
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Revised Standard Edition – Catholic Edition (RSV-CE) - commonly use for study and by Catholic apologists
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Douay Rhiems (DR) - older English translation
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Church Terminology
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Always capitalize the word Mass
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Capitalize pronouns that refer to God:
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Capitalize the names for the seven sacraments.
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Use lowercase sacraments when used with the name of one sacrament of Confirmation
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Capitalize Scripture. Do not capitalize
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Families in Christ Jesus Community
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Use Families in Christ Jesus Community or FCJC (No periods)
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Use Families in Christ Jesus Community – Northern California or FCJC NorCal
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Follow these guidelines for referencing other areas (Southern California or SoCal)
COLORS
Primary Colors
Black
#000000
RGB: 0 / 0 / 0
CMYK: 0 / 0 / 0 / 1
White
#FFFFFF
RGB: 255 / 255 / 255
CMYK: 0 / 0 / 0 / 0
Dark Blue
#045184
RGB: 4 / 81 / 132
CMYK: 97/ 39 / 0 / 48
Light Blue
#C3E4F5
RGB: 195 / 228 / 245
CMYK: 30 / 20 / 20 / 100
LOGOS
Logo without Wordmark
Logo with Wordmark
Primary Colors
Blue
#000000
RGB: 5 / 61 / 146
CMYK: 100 / 88 / 11 / 1
Red
#FFFFFF
RGB: 254 / 0 / 0
CMYK: 0 / 99/ 100 / 0
Yellow
#045184
RGB: 253 / 110 / 8
CMYK: 0 / 70 / 100 / 0
Green
#C3E4F5
RGB: 36 / 145 / 30
CMYK: 83 / 18 / 100 / 5
White
#FFFFFF
RGB: 255 / 255 / 255
CMYK: 0 / 0 / 0 / 0
Turquoise
#1EBCFD
RGB: 30 / 188 / 253
CMYK: 63 / 8 / 0 / 0
Dark Blue
#045184
RGB: 4 / 81 / 132
CMYK: 97/ 39 / 0 / 48
Light Blue
#C3E4F5
RGB: 195 / 228 / 245
CMYK: 30 / 20 / 20 / 100