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STYLE GUIDE

This style guide intends to provide a guide to improve consistency with our visual and written communications online. This guide applies to:

  • Website

  • Facebook Page

  • Twitter

  • Instagram

  • YouTube

TYPOGRAPHY

The fonts used on this website are Lulo Clean, Helvetica Bold and Avenir. Do not use any other fonts on this website.

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The site has preset text styles, shown on the right. Please use them to the text consistent throughout.

HEADING 1

Lulo Clean 91 pt, All Caps

  • For the Site Banner only.

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HEADING 2

Helvetica Bold, 64pt, All Caps

  • Primary Headers

  • Key elements

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HEADING 3

Helvetica Bold, 48 pt, All Caps

  • Subheadings
     

Heading 4

Helvetica Bold, 36 pt, All Caps or Sentence Case

  • Subheadings

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Heading 5

Avenir Light, 24 pt, Sentence Case

  • Subheadings

  • Pull Out Quotes

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Heading 6

Avenir, 18 pt, Sentence Case

  • Lowest headings

  • Pull out quotes

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Paragraph 1, 2, 3,

Avenir, 16 pt, Sentence Case

  • Body Text

  • ​

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Paragraph 1, 2, 3,

Avenir, 12 pt, Sentence Case

  • Footnotes

  • Captions

  • Sources

WRITING

  • Be sure to proofread your work. Correct any spelling and grammar errors before posting on the website.

  • Use English. If you use another language (I.e. Spanish, Tagalog, Latin) be sure to include an English translation in the text or in parenthesis.

  • Use abbreviations and acronyms sparingly, unless your readership has familiarity with them.

  • Spell out the abbreviation or acronym the first time it appears then put the short form in parenthesis. Afterward, you may use the abbreviation.

Bible Translations
  • Only use USCCB approved translations of the Bible when citing verses on the website.

    • New American Bible Revised Addition (NABRE)

    • Revised Standard Edition – Catholic Edition (RSV-CE)

    • Douay Rhiems (DR)

Church Terminology
  • Always capitalize the word Mass

  • Capitalize pronouns that refer to God

  • Capitalize the names for the seven sacraments.

  • Use lowercase sacraments when used with the name of one sacrament of Confirmation

  • Capitalize Scripture. Do not capitalize

Families in Christ Jesus Community
General Writing Guidelines
  • Be sure to proofread your work. Correct any spelling and grammar errors before posting on the website.

  • Use English. If you use another language (I.e. Spanish, Tagalog, Latin) be sure to include an English translation in the text or in parenthesis.

  • Use abbreviations and acronyms sparingly, unless your readership has familiarity with them.

  • Spell out the abbreviation or acronym the first time it appears then put the short form in parenthesis. Afterward, you may use the abbreviation.

  • ​

Abbreviations (Short-hand forms, Codes)
  • Remember your audience may or may not be familiar with the abbreviated forms so:

    • Always state the long form of a person, place, event, thing, or idea before using abbreviations and include abbreviated form in parenthesis: e.g. We will be having  Life in the Spirit Retreat (LSR) next week.

    • For each subsequent time, you may use the abbreviated form.

    • Never use abbreviations in the titles of pages, blog posts and events. (Event if we commonly refer to those things by the abbrevations in regular speaking)

  • Only exceptions are:

    • Families in Christ Jesus Community (FCJC) since that is stated  on the front page of the website

    • Northern California (NorCal) for the same reason.

    • Commonly used abbreviations for titles of persons, see Titles

    • Other commonly used abbreviations in the English Language such as: i.e. e.g. etc

    • Social Media posts and hashtags that have character limits.

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Addresses
  • Use abbreviations only with numbered addresses

  • Spell out otherwise.

  • Always spell out : Drive, Road, Terrace

  • Use Periods in the abbreviation of P.O.

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Date & Time
  • Spell out months of the year. If used part of a date, abbreviate.

  • For Time:

    • Use figures, except for noon and midnight.

    • 7pm

    • 7 to 8pm

    • 7:00pm to 8:00pm

    • Noon to midnight

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Numbers
  • Spell out whole numbers below 10,

  • Use figures for 10 and above

 

Punctuation
  • Day and date

  • Punctuation should fall inside the closed quote

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Spacing
  • Include one space after a period

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Titles
  • Capitalize official job and organization titles

  • But not general positions or roles

  • Abbreviate: Brother as Bro. Sister as Sis. Father. As Fr.

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Bible Translations

  • Only use  translations of the Bible approved by the United States Conference of Catholic Bishops (USCCB) when citing verses on the website. The three recommended ones are:

  • New American Bible Revised Addition (NABRE) - based on the translation used for Mass in the United States

  • Revised Standard Edition – Catholic Edition (RSV-CE) - commonly use for study and by Catholic apologists

  • Douay Rhiems (DR) - older English translation

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Church Terminology

  • Always capitalize the word Mass

  • Capitalize pronouns that refer to God:

  • Capitalize the names for the seven sacraments.

  • Use lowercase sacraments when used with the name of one sacrament of Confirmation

  • Capitalize Scripture. Do not capitalize

​

Families in Christ Jesus Community
  • Use Families in Christ Jesus Community or FCJC (No periods)

  • Use Families in Christ Jesus Community – Northern California or FCJC NorCal

  • Follow these guidelines for referencing other areas (Southern California or SoCal)

COLORS

Primary Colors
Black

#000000
RGB: 0 / 0 / 0
CMYK: 0 / 0 / 0 / 1

White

#FFFFFF
RGB: 255 / 255 / 255
CMYK: 0 / 0 / 0 / 0

Dark Blue

#045184

RGB: 4 / 81 / 132

CMYK: 97/ 39 / 0 / 48

Light Blue

#C3E4F5

RGB: 195 / 228 / 245

CMYK: 30 / 20 / 20 / 100

LOGOS

Logo without Wordmark
Logo with Wordmark
Primary Colors
Blue

#000000
RGB: 5 / 61 / 146
CMYK: 100 / 88 / 11 / 1

Red

#FFFFFF
RGB: 254 / 0 / 0
CMYK: 0 / 99/ 100 / 0

Yellow

#045184

RGB: 253 / 110 / 8

CMYK: 0 / 70 / 100 / 0

Green

#C3E4F5

RGB: 36 / 145 / 30

CMYK: 83 / 18 / 100 / 5

White

#FFFFFF
RGB: 255 / 255 / 255
CMYK: 0 / 0 / 0 / 0

Turquoise

#1EBCFD
RGB: 30 / 188 / 253
CMYK: 63 / 8 / 0 / 0

Dark Blue

#045184

RGB: 4 / 81 / 132

CMYK: 97/ 39 / 0 / 48

Light Blue

#C3E4F5

RGB: 195 / 228 / 245

CMYK: 30 / 20 / 20 / 100

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